After years of talk about telecoms and media convergence, telecommunications operators across Central and Eastern Europe launched IPTV services last year, pinning their hopes on IPTV as an important revenue generator and brand differentiator in the future. At the same time, they began challenging cable operators head on with triple-play packages, which bundle voice services, broadband Internet, and TV. In its most recent study on IPTV services in Central and Eastern Europe, IDC predicts that with the right product offering and pricing, telecoms operators will quickly become serious competitors to existing pay TV operators — but warns against a lack of experience in TV programming.

Más información: